Award-winning New Paltz AMA chapter thrives once again at annual conference


The SUNY New Paltz chapter of the American Marketing Association (AMA) has a long-standing history of being recognized at national and international AMA events for more than a decade. This year, the group placed as a Top 25 chapter internationally for chapter operations at the 38th annual AMA International Collegiate Conference, held in New Orleans, La.

“This is a great accomplishment for our outstanding student group,” said School of Business Dean Kristin Backhaus. “Congratulations to Faculty Adviser Russell Zwanka and to the entire student executive board for their hard work and excellent performance.”

At the annual AMA conference, members are invited to attend development lectures and workshops with experts in various facets of marketing. The premier event is the presentation of Collegiate Chapter Award Winners, the culmination of a year-long effort in which hundreds of member college and university chapters compete in categories including community service, chapter planning, fundraising, communications and student professional development.

“The fact that we were faced with an unprecedented transition (of 90 percent of our executive board graduating and our founding Faculty Advisor retiring), and still maintained our status as a Top 25 chapter, demonstrates the value that the AMA brings to the SUNY New Paltz campus,” said chapter Executive Vice President Evan Wolff ’16 (Management / Marketing).

Founded in 1987, the New Paltz AMA has grown every year of its existence, while staying true to its mission of creating and sustaining networks of students, alumni, faculty and professionals in the marketing industry.

“The AMA exists to help our members and the greater student population develop the skills and abilities to help each and every School of Business graduate stand out amongst the competition,” Zwanka said. “From business development to consulting work to dining skills, our students are better off because of what the AMA contributes.”

More information about the New Paltz AMA chapter is available online.