NEW PALTZ — The crescent city of New Orleans was the setting for the 30th American Marketing Association’s Annual Collegiate Conference. At the Collegiate Awards Program, SUNY New Paltz was one of the 8 chapters that received the Outstanding Collegiate award and placed 11th overall – or in sports terminology, was one of the “sweet 16.”
The conference took place in New Orleans from April 3- April 5 and was attended by 1350 students and 100 faculty advisors from chapters across the US, Canada and Puerto Rico. Of the 250 AMA International Collegiate Chapters, 120 qualified to compete
for awards.
Representing the SUNY New Paltz AMA chapter were faculty advisor, Professor Ted Clark of the School of Business, AMA President Bridgette Muller, Executive VP Elizbeth Baker, VP of Communications Danielle Renning, VP of Advertising Allie Bergold, VP of Public Relations Aidan Tylec, VP of Marketing Research Meghan Trent, VP of Membership Jessica Canor, and VP of Fundraising Valerie Morrison, VP of Community Services Kerryann Waters, Co-VP of Programming Phil Berardi, Co-VP of Programming Zakiya Gulston and member Nate Danker.
The colleges were judged on the quality of their Strategic Marketing Plan and Report – the former a 10 page document outlining what the chapter planned to accomplish and the latter a 20 page document of what they accomplished in regard to community service, marketing week programs, chapter planning, fundraising, communications, and student professional development.
“The award as Outstanding Collegiate Chapter of the year is especially noteworthy given that New Paltz was the smallest school in the top sixteen and scored higher then such schools as Univ of Nevada – Las Vegas, Texas State –San Marcos, Northeastern, Illinois State and Duquesne,” said advisor Ted Clark.
The American Marketing Association is a student association of the SUNY New Paltz School of Business. “We are very proud of our students and of Ted Clark, their advisor. Their work is a reflection of the School of Business,” said Dean Hadi Salivitabar. “Their achievement in New Orleans shows the quality of education students receive at our school.”
