NEW PALTZ — The State University of New York at New Paltz chapter of the American Marketing Association won an award for Strategic Planning at the 21st Annual Collegiate Chapter Conference in New Orleans on April 17. The prestigious award recognizes goal-oriented programming and high levels of chapter performance. The SUNY New Paltz chapter competed against 100 collegiate chapters, 65 of which attended the conference from such schools as Penn State, the University of Wisconsin, and the University of Illinois.

The AMA award encourages professionalism by requiring participation in a formal process that begins with the development of a Chapter Plan and concludes at the end of the year with an annual report. One component of the SUNY New Paltz Chapter Plan included bimonthly programs on such subjects as career development, financial planning and time management and a Business Day conference with keynote speakers from various industries, roundtable meetings with alumni, and workshops on subjects such as direct marketing, investing on the Internet and telecommunications.

“This ambitious Chapter Plan required a lot of planning and was excellently executed,” said Hadi Salavitabar, director of Business Programs at SUNY New Paltz. “The accomplishments of this outstanding group of students and faculty advisors have made our students better educated business people and have significantly contributed to the quality of our business programs.”

The three-day conference, which offered workshops on chapter management, was attended by six student members of the SUNY New Paltz Chapter executive board, Jenna Herlihy, Monica Baker, Michelle Roguso, Ted Marsh, Michael Jandrew, and Jerry Cibulski, and two advisors from the department of business administration, Ted Clark and Rachel Reuben, and Career Advising Counselor Maureen Flaherty.