Russell Zwanka, lecturer in the School of Business, explores the challenges global companies face in the age of social media on today’s edition of the nationally syndicated educational radio program “The Academic Minute.”
“The rise of social media could have a serious impact on the process of using cultural relativism (or microsocial norms) in business decision-making,” says Zwanka.
He goes on to note that “Throughout the rise of globalism, companies operating in more than one country have a common issue: How can we ensure our employees are making the ethical and socially-acceptable business decisions throughout our entire global spanse? Have we just encountered an ethical dilemma accelerated solely by the speed of social media?”
Zwanka teaches courses in Category Management, Food Retail Management, Marketing Principles, Sales Management, and Marketing Strategy. Zwanka is currently CEO at Triple Eight Marketing, and previously taught in the Schools of Marketing and Management at Siena College in Albany, New York. Before entering the academic world, he led the merchandising, marketing, advertising, procurement, and all customer engagement areas for multiple organizations in the United States and Canada.
Zwanka holds a Doctorate in International Business from the International School of Management in Paris, France. He also holds a MS in Management from Southern Wesleyan University, and a BS in Psychology from the University of South Carolina. Zwanka, the author of eight books, has spoken at various events, including the Carnegie Mellon Social Media Conference, the University of Manitoba Marketing Conference, the Argyle Executive Forum, and the Consumer Goods Forum. Additionally, he has served on the IGA Retailer Advisory Board, the HVEDC Food and Beverage Alliance, the Consumer Goods Forum Marketing Committee, the HVCC Marketing Advisory Committee, the Topco Operations Board, and the Nielsen Retailer Advisory Committee.
About “The Academic Minute”
“The Academic Minute” is an educationally focused radio segment produced by WAMC in Albany, N.Y., a National Public Radio member station. The show features an array of faculty from colleges and universities across the country discussing the unique, high-impact aspects of their research. The program airs every weekday and is run multiple times during the day on about 50 different member stations across the National Public Radio spectrum. For more information, visit http://academicminute.org/.