AMA members administered surveys to hundreds of attendees to learn their point of origination, how they learned of the Taste of New Paltz and their evaluation of the quality of the festival. The data will be used to extract important information on where and how to promote the event in the future as well as the effectiveness of the event overall.
“Gathering the data was a challenge but taught students about marketresearch,” says Kim Kallansrude, vice president of programming for the SUNY New Paltz AMA chapter. “Having motivated students willing to apply their marketing skills will contribute to making this event a huge success in the future.”
Professor Ted Clark, AMA advisor, said, ”I am especially proud of the volume of data and sample size the students worked so hard to obtain,” he said. “It suggests the work ethic and quality of marketing students in the School of Business.”
The SUNY New Paltz American Marketing Association is a collegiate chapter dedicated to creating opportunities for its members to acquire and develop knowledge and skills for personal and professional growth.