SUNY New Paltz student and marketing association recognized for raising awareness of organ donations

NEW PALTZ-The New York Capital Region Chapter of the American Marketing Association (AMA) awarded SUNY New Paltz business student Richard Guido ’15 a $1,000 student scholarship.

This scholarship is awarded to an individual student or group of students for exceptional work in completing a marketing plan. Guido’s team’s plan, developed on behalf of Donate Life America, was targeted toward college-age students to raise awareness of the need for organ donations and increase the number of registered donors.

Guido found leading a group of his peers enriching and challenging. “Developing a marketing plan that would have a large impact on Americans motivated our team to strive for excellence. The experience I gained in the field of marketing is invaluable and I am honored to receive this award.”

This is the third year the scholarship has been awarded. Previous scholarship winners have included students from University at Albany and Siena College.

New Paltz AMA faculty advisor, Ted Clark, nominated Guido for this scholarship. “Given the number of colleges in New York State that competed for this scholarship, it is particularly rewarding to have a New Paltz AMA collegiate chapter board member, Rich Guido, win this prestigious award.”

In addition, the New Paltz collegiate chapter of the AMA was awarded a $250 grant from Donate Life America for their efforts during the 2012-13 academic year to help save lives by promoting the need for organ donations. The New Paltz AMA had the highest number of donor registrations out of the 300 AMA chapters across the nation.