Dear Members of the Campus Community:
As you know, the development of departmental brag sheets is part of our strategic plan goal of strengthening our communication and marketing efforts. As such, the College is collecting points of pride from campus units, both academic and administrative, to better influence the perceptions that prospective students and their parents, current students, and others who peruse our web pages have about New Paltz.
The resulting information will increase the visibility of our many strengths and provide valuable internal marketing, informing our collective impressions of each others’ strengths and hopefully influencing our daily language about our own and other departments. This material will be used in departmental brochures and other recruitment and marketing materials, such as viewbooks and admission tour content.
Communication & Marketing has developed an online fillable form (http://sites.newpaltz.edu/pointsofpride/) for the brag sheets and our staff members will provide guidance to units in refining points of pride—working with administrative units this summer and academic units throughout the fall. Brag Sheets will be posted as they are completed, to become part of the departmental and institutional web presence.
If you have feedback or questions please contact firstname.lastname@example.org.
The Office of Communication & Marketing